Jessica Simpson is now going to be designing lingerie. The singer already has successful handbag, shoe, sunglass and swimsuit lines, and now
Jessica Simpson’s Intimates will be joining her empire.
The collection of bras, undies, sleepwear and daywear will hit major department stores and online shopping sites just in time for spring ‘09. Jessica tells Women’s Wear Daily, “I like different lingerie for different occasions. I think that’s the best thing about it. You can feel sexy or girly depending on your mood.” She also promises to include a stylish assortment of shapewear so women no longer need to worry about panty lines.